Biblioteca "Prof. Dr. Antonio M. Grompone"
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/ Jackie Cannon (2000)
TÃtulo : | Advertising and identity in Europe : the I of the beholder | Tipo de documento: | texto impreso | Autores: | Jackie Cannon, Autor ; Patricia Anne Obder de Baubeta, Autor ; Robin Warner, Autor | Editorial: | Oregon : Intellect | Fecha de publicación: | 2000 | Número de páginas: | 138 p | ISBN/ISSN/DL: | 978-1-84150-037-9 | Idioma : | Inglés (eng) | Clasificación: | [Palabras claves]MEDIOS DE COMUNICACION [Palabras claves]MERCADOTECNIA [Palabras claves]PUBLICIDAD [Palabras claves]TELEVISIÓN
| Resumen: | As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe. |
Advertising and identity in Europe : the I of the beholder [texto impreso] / Jackie Cannon, Autor ; Patricia Anne Obder de Baubeta, Autor ; Robin Warner, Autor . - Oregon : Intellect, 2000 . - 138 p. ISBN : 978-1-84150-037-9 Idioma : Inglés ( eng) Clasificación: | [Palabras claves]MEDIOS DE COMUNICACION [Palabras claves]MERCADOTECNIA [Palabras claves]PUBLICIDAD [Palabras claves]TELEVISIÓN
| Resumen: | As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe. |
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